Post by account_disabled on Jan 7, 2024 23:40:15 GMT -5
The famous and catchy song “Oops!… I Did It Again” by Britney Spears gives rhythm to the advertisement that Tesco has launched to mark the start of the Christmas season . In a difficult year for everyone, the company wanted to bring more than one smile and cheer up everyone who sees the spot with a good dose of humor. Among children (and also adults) there is a concern that overshadows Christmas every year: the pranks carried out throughout the year that can be reflected in the number (or type) of gifts they will receive from Santa Claus. However, it seems that Tesco has considered that in this atypical and challenging year, the "prank list" must go .
In the spot, signed by the BBH agency, he encourages all fans of the brand to forget about those mistakes made and enjoy this Christmas even if it is surrounded by Phone Number List uncertainty. And what better song to accompany this absolution than the iconic song by Britney Spears. Throughout the Tesco Christmas advert, the different protagonists confess their sins of the year . Some of these confessions, according to The Drum , are based on real testimonies from people who were asked in various focus groups in the campaign development process. During the piece, we can see clear references to confinement and the pandemic, such as a "snow" man made with toilet paper rolls. If you do not display the embedded video correctly, click here . «If you think about COVID-19, Tesco as a brand and us as an agency, we were probably among the first to react.
From posting safety communications to doing our 'Food Love Stories' in April, we've really been producing things from the beginning. That's why we wanted to remain customer-focused ," says Matt Sims, BBH account director, in a statement reported by the media. To bring the campaign to life, the team carried out extensive research to understand the situation in the United Kingdom as a result of the pandemic, as well as the restrictions and measures carried out in the country, in order to achieve the appropriate tone. "The concept and content [of the ad] has changed throughout the year ," says Sims. Finally they chose to "make people smile." Of course, without ignoring the new reality that we face throughout the globe.
In the spot, signed by the BBH agency, he encourages all fans of the brand to forget about those mistakes made and enjoy this Christmas even if it is surrounded by Phone Number List uncertainty. And what better song to accompany this absolution than the iconic song by Britney Spears. Throughout the Tesco Christmas advert, the different protagonists confess their sins of the year . Some of these confessions, according to The Drum , are based on real testimonies from people who were asked in various focus groups in the campaign development process. During the piece, we can see clear references to confinement and the pandemic, such as a "snow" man made with toilet paper rolls. If you do not display the embedded video correctly, click here . «If you think about COVID-19, Tesco as a brand and us as an agency, we were probably among the first to react.
From posting safety communications to doing our 'Food Love Stories' in April, we've really been producing things from the beginning. That's why we wanted to remain customer-focused ," says Matt Sims, BBH account director, in a statement reported by the media. To bring the campaign to life, the team carried out extensive research to understand the situation in the United Kingdom as a result of the pandemic, as well as the restrictions and measures carried out in the country, in order to achieve the appropriate tone. "The concept and content [of the ad] has changed throughout the year ," says Sims. Finally they chose to "make people smile." Of course, without ignoring the new reality that we face throughout the globe.