Post by account_disabled on Jan 8, 2024 4:05:12 GMT -5
In September, McDonald's announced the launch - before the end of the year - of a burger made with 100% locally sourced ingredients with the aim of helping the primary sector in a very complicated time as a result of the crisis caused by COVID-19. . "Brands must be close to society, even more so in times as difficult as those we are experiencing, and therefore, at McDonald's, honoring this commitment, we feel the responsibility to support and help from our purpose ," he said a few years ago. weeks to MarketingDirecto.com Natalia Echeverria, Chief Marketing & Digital Officer of McDonald's Spain. Today, the burger chain has presented Big Good , its new creation that is born from McDonald's local commitment.
For this project, ranchers and farmers from various areas of Spain affected by the crisis have joined the brand's usual supply chain, forming a team of more than 2,000 producers. Big Good's Email Data objective is to help these producers reactivate their demand and contribute to the country's economic recovery. To launch this project, the company has had the creative agency TBWA\Spain. The OMD agency has been in charge of the media strategy and True PR of the communication and PR campaign. McDonald's has decided to support this launch by developing a documentary in order to make visible the situation that the Spanish primary sector is going through. In the 30-minute piece, directed by Nacho Clemente and produced by TBWA\Spain, the network collects the individual stories of producers, ranchers and farmers.
If you don't see the embedded video, click here . «The launch of Big Good is an action in line with our purpose as a company. Not only because of the support it represents for the Spanish primary sector in a moment as delicate as the current one, but also because, beyond this, and as a company, our duty is to be close to society. I believe that the current moment demands that companies launch actions like Big Good, which help reactivate our country's economy. And that is why I would like to invite other companies in the sector, so that, each one from its purpose and to the extent of its possibilities, joins this movement to support the primary sector. There are many jobs at stake right now that depend on restoration. And most of them are indirect ," says Luis Quintiliano, General Director of McDonald's Spain.
For this project, ranchers and farmers from various areas of Spain affected by the crisis have joined the brand's usual supply chain, forming a team of more than 2,000 producers. Big Good's Email Data objective is to help these producers reactivate their demand and contribute to the country's economic recovery. To launch this project, the company has had the creative agency TBWA\Spain. The OMD agency has been in charge of the media strategy and True PR of the communication and PR campaign. McDonald's has decided to support this launch by developing a documentary in order to make visible the situation that the Spanish primary sector is going through. In the 30-minute piece, directed by Nacho Clemente and produced by TBWA\Spain, the network collects the individual stories of producers, ranchers and farmers.
If you don't see the embedded video, click here . «The launch of Big Good is an action in line with our purpose as a company. Not only because of the support it represents for the Spanish primary sector in a moment as delicate as the current one, but also because, beyond this, and as a company, our duty is to be close to society. I believe that the current moment demands that companies launch actions like Big Good, which help reactivate our country's economy. And that is why I would like to invite other companies in the sector, so that, each one from its purpose and to the extent of its possibilities, joins this movement to support the primary sector. There are many jobs at stake right now that depend on restoration. And most of them are indirect ," says Luis Quintiliano, General Director of McDonald's Spain.