Post by samuelbapary3 on Jan 15, 2024 1:45:51 GMT -5
Reebok's exclusive sports club chain, Reebok Sports Club , has launched a new advertising campaign in collaboration with the MONO agency . The objective is to recover the message of the importance of regular sport for health, especially in these times of pandemic. The famous racing driver Carlos Sainz and his son, Carlos Sainz Jr., have joined the RSC team as the leading faces of the campaign. The main claim, “It is more important than ever to be strong” , promotes the brand from a perspective focused on the benefits of sport and the habit of training.
All this, of course, with guaranteed security measures, an essential aspect in the current scenario, in which many users are reluctant to carry out activities in closed Decision Maker Email List public spaces. The video, which will be broadcast online and through social networks, shows various sequences of images in which the facilities of the two CSR centers (La Finca and Madrid) can be seen and passionate athletes using them. “The feeling of well-being that exercise gives, also the relationship with the community that a gym becomes.
Makes our immune system stronger, what better time than now to return to something that will help you deal with what that we have had to live,” says María Arizabalaga, Director of Marketing and Business Development at CSR. In short, it is a promotional project that aims to attract new members and recover the attendance habit of those who have fallen behind due to confinement. Building the community through the concept of sport as an activity beneficial to health is a powerful marketing strategy for this return to normality that September brings.
All this, of course, with guaranteed security measures, an essential aspect in the current scenario, in which many users are reluctant to carry out activities in closed Decision Maker Email List public spaces. The video, which will be broadcast online and through social networks, shows various sequences of images in which the facilities of the two CSR centers (La Finca and Madrid) can be seen and passionate athletes using them. “The feeling of well-being that exercise gives, also the relationship with the community that a gym becomes.
Makes our immune system stronger, what better time than now to return to something that will help you deal with what that we have had to live,” says María Arizabalaga, Director of Marketing and Business Development at CSR. In short, it is a promotional project that aims to attract new members and recover the attendance habit of those who have fallen behind due to confinement. Building the community through the concept of sport as an activity beneficial to health is a powerful marketing strategy for this return to normality that September brings.