Post by account_disabled on Feb 19, 2024 23:59:34 GMT -5
IAB Ukraine or Interactive Advertising Bureau is a global network of non-governmental, non-profit, non-commercial organizations that unites players of the interactive advertising market, any digital media. Ukraine received an IAB license in 2018, and a year and a half later, IAB Ukraine was headed by Anastasia Baydachenko. The result of the work of the team under her leadership is the appearance on the Ukrainian market of one of the most influential ratings of digital agencies, thorough research and assessments of the market volume, the launch of the barometer of the state of the digital industry in Ukraine, as well as high-quality informing of its representatives about global changes and technological standards.
Today we met with Anastasia to talk about the advertising industry during the war: challenges, opportunities and the future of Ukrainian digital as seen by global experts . Interview with Anastasia Baydachenko, CEO of IAB Ukraine Anastasia Baydachenko, CEO of IAB Ukraine Activities France Phone Number of IAB Ukraine as a global system: tasks, projects, direction of work What is IAB? Tell us about the activities of the organization as an international organization in the world and its mission. First,IAB Ukrainedefines the advertising industry at the global and regional level, measures the volume of the market, gives it an objective assessment. Materials and research on digital, produced by the All-Ukrainian Advertising Coalition (VRK), are prepared and provided by the IAB team.
Secondly, there is a division in the USAIAB TechLab , which deals with technical solutions, technological standards, format descriptions. For example, the actual issue of opting out of third party cookies is within their competence. The goal of the IAB TechLab is to enable the entire Internet community and players of the interactive advertising market in the world to speak the same language, have the same definitions, and also interact with each other from the technical side. Since we have global advertising platforms and players, in particular Google, Meta, this allows us to be.
Today we met with Anastasia to talk about the advertising industry during the war: challenges, opportunities and the future of Ukrainian digital as seen by global experts . Interview with Anastasia Baydachenko, CEO of IAB Ukraine Anastasia Baydachenko, CEO of IAB Ukraine Activities France Phone Number of IAB Ukraine as a global system: tasks, projects, direction of work What is IAB? Tell us about the activities of the organization as an international organization in the world and its mission. First,IAB Ukrainedefines the advertising industry at the global and regional level, measures the volume of the market, gives it an objective assessment. Materials and research on digital, produced by the All-Ukrainian Advertising Coalition (VRK), are prepared and provided by the IAB team.
Secondly, there is a division in the USAIAB TechLab , which deals with technical solutions, technological standards, format descriptions. For example, the actual issue of opting out of third party cookies is within their competence. The goal of the IAB TechLab is to enable the entire Internet community and players of the interactive advertising market in the world to speak the same language, have the same definitions, and also interact with each other from the technical side. Since we have global advertising platforms and players, in particular Google, Meta, this allows us to be.